Yusuf Bektaş is a new jewelery brand located in Istanbul. They have a wide range of products with classical designs. Considering their target market we created a simple yet an elegant identity. The brief was to built a conventional look with a modern approach. So we designed a minimalistic icon (combination of letters Y and B) with a logo that includes both classical and a modern typeface. Also for the colour combinations we tried to support this goal. Hope you enjoy this project as much as we do.