Mia Mai Design is a new brand which produces handcrafted sneakers for woman. It is located in Istanbul. Each sneaker has a unique design story comes up with its detailed and creative production process. We started from scratch and designed a logo inspired by constructivist fonts that has a strong, sharp yet simple attitude. Our aim was to create a balance between sportive and elegant. With the basic shapes and calm colours, overall identity is based on simplicity to make the sneakers stand out more. It was a fun project to work on. We hope you enjoy it as well!

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​Cast Photography: Tunçsel Ülkü