Harp and Bowl Coffee Co.
Harp and Bowl Coffee Co. is a coffee brand based in Dallas,Texas. It started in 2020 as a way for founders to serve coffee at their friends weddings and events who kept asking. As life got busier and they continued to advance in their coffee careers, they decided that Harp&Bowl needed to become something serious and so they asked us to create a brand identity.
Considering the brief we created a brand identity and packaging design that not only showcases the characteristics of the coffee, but also appeals to our target audience. We believe in incorporating elements that highlight the origin and flavor profile of the coffee, such as illustrations of the region where the beans were grown or descriptions of the taste notes. We also believe that choosing a color scheme and typography that aligns with our brand's overall aesthetic can help create a cohesive and recognizable design. Ultimately, our goal is to create a packaging design that stands out on the shelf, resonates with coffee lovers, and reflects the quality and uniqueness of the product inside.
Overall it was a very fun project. Hope you enjoy this project as much as we do!