Happie Co is a brand that embraces the cheerful world of children, seeking a playful yet minimal identity. In line with this vision, we designed a modern and clean logotype. For the color palette, we chose an energetic orange and a calming blue to reflect the brand's warm and trustworthy personality.

 

At the heart of the design are patterns created with tiny watercolor-effect illustrations. These patterns celebrate the creativity of children while showcasing the brand's charming and inviting nature.

 

Our project aimed to help Happie Co connect with its audience in a friendly and joyful way while ensuring a modern and minimalist visual identity.