Fido was founded in 2015 with a mission to make essential financial services available to the unbanked. Realizing that the largest hurdle to financial inclusion is lack of access to credit, the founders set out to solve that problem first.
We created a modern and clean branding with a series of colorful illustrations referring the African patterns. Using a bold color palette of orange and blue the aim was to create a dynamic brand identity, with a playful yet corporate tone of voice. Hope you enjoy this project as much as we do.